Sapien
An AI market research platform on synthetic populations: test price, messaging and concepts before launch.
Description
Sapien is an AI market research platform based on synthetic populations — modeled audiences built from purchase and behavioral data. It lets you ask questions to the population, test price, messaging, packaging and scenarios before launch, and get a choice forecast.
Key features
- Synthetic populations from behavioral data
- Price, messaging and packaging testing
- Choice and scenario forecasting
- Questions to modeled audiences
- 93.3% accuracy across 19 benchmarks
